Of course, every one has their own style, but might be a worthwhile to reflect upon your own blog posting style according to these points.
What comes to my own blogging and these...I must say that as I do blogging solely for myself, I don't really give a dam how it would read for other people. My blog is rather my own diary of things, than a means of communicating my ideas out to the world. Well, this summer school is an exeption, of course!
From Dave Pollard on the art and science of Weblogging:
- Engaging (Style): Light, friendly, conversational, down-to-earth. Real, not preachy. Personal, passionate, fun, fresh. Doesn't take itself too seriously. Creates a sense that "we're all in this together".
- Accessible: Simple, tight, articulate, interesting, easy to read. Compare Kathy's writing to mine using established readability criteria:
|How to Save the World||Creating Passionate Users|
|Average Characters per Word||5.1||4.6|
|Average Words per Sentence||25 (ouch)||18|
|Average Sentences per Paragraph||5||3|
|Flesch Readability Score (target 60-70)||35||62|
|Flesch-Kincaid Reading Grade (target 8-9)||12||9|
- Useful: Practical, broadly applicable, not just informative. Actionable.
- Original: Unique, fresh, stuff you can't find anywhere else.
- Uses Images Effectively: Graphics that are attractive, valuable, easy to understand, amusing.
- Thoughtful and Thought-Provoking: Brings
a unique point-of-view. Provides context. Not afraid to be provocative,
but not in your face about it. Not knee-jerk or dismissive. Carefully
worded. A conversation-starter -- gives you something to talk with others about, and to send to others to invite them to a conversation.
- Generous: Respectful, giving, modest, no bullshit or condescension.
- Focusing on What's Important: Asks and answers the questions others are asking themselves, or should be asking themselves. Gets to the point.
- Positive: Upbeat. Enthusiastic. Energized. Makes the reader feel good, empowered.
- Credible: Not beyond the author's competencies. Reinforced with relevant, valuable first-person stories.
- Just the Right Length: Not cryptic, cute, obscure or verbose.
- Honest: Not afraid to tackle complex issues or admit not having all the answers. Candid. Reasonable. Balanced. Open. Genuine.